• Second Life Economy Scare – Run on the Lindex Devalues Linden Dollar

    There was something of a brief scare today on the Second Life Lindex after the Linden Dollar’s sell price jumped over 15% from the previous day’s rate, sparking fear of a run on the currency exchange as the best buy rate rose to L$300/1USD$, up from L$264 the day before. Retailer confidence in the market [...]

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  • Dude Sounds Like a Lady: Voice Morphing Comes to Second Life

    Have you spent the last 5 years of your life pretending to be the opposite gender in Second Life? Do you worm your way out of using a webcam and declare in your profile that you don’t believe in voice? Then fear no more – voice morphing is here! This is quite possibly the stupidest [...]

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  • Linden Layoffs: What Now?

    Times have changed, and Linden Lab have grown up to realise that they’re not going to influence the internet game anymore – they need to adapt because 3D internet is still some way off from becoming mainstream and people aren’t flocking to Second Life. That means they need to go out and bring people in, [...]

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  • What’s In A Name?

    When starting a blog back in 2008, the hardest part was coming up with a name. But I only really had one criteria – it must not contain the word “Second”. This was before the Lab got all anal and declared they owned the word – it was when every Joe Avatar was bandying around [...]

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  • Responding to Negative Posts/Plurks/Tweets

    It’s often the case that a person or business in a virtual world will find themselves fall foul of social media, and find themselves the subject of a negative blogpost, or posting on a micro-blogging service such as Twitter or Plurk. Time and time again, we’ve seen it happen where the subject of the negative [...]

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  • The Concept of Freemium

    In 2002, an online roleplaying game was launched which would revolutionise the internet, and create one of the most valuable and important assets of what we now define as being “Web 2.0″. It was a game that was built on the principles of social interaction and creation of objects and places. The online environment had [...]

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  • Rupert Murdoch Won’t Decide This Election. Social Media Will.

    To steal a headline from The Independent, The UK election this May will not be decided by the power of Rupert Murdoch’s stranglehold over the British press, but by the opening up of society thanks to the free-thinking power of the internet. Is the influential power of the old media really over? In 1997, several [...]

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  • Frenzoo, Unity Viewer and the Mobile Market

    I was recently unfair to the guys at Frenzoo.com when I accused them of feeding off the death of There.com, which was particularly bad of me because I’ve only had a limited experience with Frenzoo. That is to say, I’ve had no experience other than accidently landing on their website once. Usually, that would be [...]

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  • Just What Is Evony’s Game?

    Shopping Cart Disco busted Evony’s latest faux pas, showcasing their complete disregard for copyright in using Harper Beresford’s snapshot in their advertising campaign. But just who are Evony, and why do they carry such a bad rep? In 2009, Evony launched an online advertising campaign which was particularly noticable for its use of racy images [...]

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  • Cloud Computing: Blue Mars Find Their Saving Grace

    There’s been a lot of hype about OnLive – a gaming platform which is promising to revolutionise the gaming industry in much the same way as Spotify has done for music. The technology behind it is pretty fascinating, so excuse my while I put my geek hat on and try not to drool too much. [...]

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