Posts in the "Business" Category

• Linden Labs Finally Being Proactive About Content Theft is “Bollocks”

  IP Rights
  

  No surprise there, really. For all the talk about a roadmap to protect the merchants of Second Life and clamping down on Third Party Viewers, my own blog (and a few others) were bombarded by somebody spreading spam of a new copybot client they’re selling. But that’s hardly the Lab’s fault.. What is the Lab’s [...]

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• Business versus Fun: How Rosedale’s Return Splits Second Life

  Business
  

  The return of Philip Rosedale to the reins of Linden Lab was met with rapturous applause by a sizable majority of Second Life users, but quiet scepticism from a notable minority. I think everyone across the board likes Philip as he’s the one who made it all happen – he’s heralded with nurturing SL into a leading virtual world [...]

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• Linden Lab CEO Change: Mark Kingdon Out, Philip Rosedale Returns

  Business
  

  Look who’s back, back again. Philly’s back, tell a friend.. Just when you think it can’t get any worse at Linden Lab, it does. Today saw the news that Mark Kingdon (M Linden) stepped down as CEO to be replaced in the interim by the founder Philip Rosedale (Philip Linden). Obviously that raises all sorts [...]

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• Second Life Economy Scare – Run on the Lindex Devalues Linden Dollar

  Business
  

  There was something of a brief scare today on the Second Life Lindex after the Linden Dollar’s sell price jumped over 15% from the previous day’s rate, sparking fear of a run on the currency exchange as the best buy rate rose to L$300/1USD$, up from L$264 the day before. Retailer confidence in the market [...]

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• Linden Layoffs: What Now?

  Business
  

  Times have changed, and Linden Lab have grown up to realise that they’re not going to influence the internet game anymore – they need to adapt because 3D internet is still some way off from becoming mainstream and people aren’t flocking to Second Life. That means they need to go out and bring people in, [...]

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• What’s In A Name?

  Blue Mars
  

  When starting a blog back in 2008, the hardest part was coming up with a name. But I only really had one criteria – it must not contain the word “Second”. This was before the Lab got all anal and declared they owned the word – it was when every Joe Avatar was bandying around [...]

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• Responding to Negative Posts/Plurks/Tweets

  Business
  

  It’s often the case that a person or business in a virtual world will find themselves fall foul of social media, and find themselves the subject of a negative blogpost, or posting on a micro-blogging service such as Twitter or Plurk. Time and time again, we’ve seen it happen where the subject of the negative [...]

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• The Concept of Freemium

  Business
  

  In 2002, an online roleplaying game was launched which would revolutionise the internet, and create one of the most valuable and important assets of what we now define as being “Web 2.0″. It was a game that was built on the principles of social interaction and creation of objects and places. The online environment had [...]

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• News Corp. In Possible Linden Lab Takeover Deal

  Business
  

  Edit: Yes – this entry was an April Fool’s Hoax, and I’m surprised at how many people got caught out! Well done to those who spotted it, and remember to never trust anything on April 1st! It came as something of a surprise when Linden Lab rolled out Viewer 2 so soon after releasing it [...]

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• Firings and Hirings

  Business
  

  Just a day after Pathfinder Linden, one of the ever-dying out “oldbies” still at Linden Lab announced his job had become obsolete and he was leaving as there was no alternative position for him there, the Lab post this on Facebook: Tact. The Lab have none.

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